Pharma 2020: PwC Analysis

PwC’s latest industry synopsis offers some of the bleeding obvious, but also a few gems that I think companies are perhaps not too aware of. The clincher for me is in the following excerpt: Management guru Clay Christensen has convincingly demonstrated how disruptive innovations in various industries have dismantled the prevailing business model, by enabling [...]

EHR Plays Key Role in Personalized Medicine Study

From http://health-care-it.advanceweb.com Through the study of genetic links between patients and chronic diseases, researchers at Geisinger Health System in Danville, Pa., are hoping to gain a better understanding of how to prevent, diagnose and treat these diseases. A new program at Geisinger called MyCode is capitalizing on the health system’s unique ability to utilize its [...]