Why do manufacturers always release models that exceed the needs of the simple man?
In 2005 I was trying to buy a mobile phone with basic features (phone and screen), but was forced to fork out $330 for a AM/FM, 2.0 megapixel, MMS etc. Nokia contraption that was outdated within a year. Mine was luckily one of the 70% that wasn’t built to fail.
This year I was in the market for a car. You can’t buy a car in Australia for less than $15,000. Why? Because they all have extra, often superfluous, features – I could list so many.
In both cases I asked myself why these companies didn’t produce a dirt cheap featureless model. Surely it would be a hit amongst the tight-a#$^ buyers like myself?
Sure enough the cheap mobiles appeared about one year ago in Australia and are a hit – partly because they are $50, and partly because the are thin because they don’t carry all those crappy features.
Now in Europe, Renault, who mistakenly thought the French wouldn’t buy a tin on wheels are finding themselves inundated with requests for a car designed for the Romanian market that sells for around $11000 AUD.
About time they started looking after the low end of the market!! Perhaps our medical specialists could learn a thing or two from them!!
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