Information technology is perhaps the only industry that is as big and complex as healthcare. It remains difficult to predict, has several major players as well as numerous other big ones and is rapidly changing with technology. It is also hampered by certain ways of thinking and old business models.
So any great changes and successes in the IT field always catch my eye as potential signs of where healthcare business might be going.
While until a few months ago Google’s stranglehold on the IT world was supposedly tight. Now the iPhone is seen as evidence that Apple has yet again turned the IT world upon it’s head and hold the locus of control for years to come. How did they do it?
In this article, you can read the history of 3G phone development and Apple’s, or Steve Jobs’ early vision of where mobile computing and the internet were heading.
Likewise in Big Pharma, I believe that technology will dictate the future in unexpected ways – hence my personal interest in the mixture between traditional pharma ways and newer biotech, IT and machines.
In IT, for example, we are moving more towards a socially networked and customer friendly healthcare system. Big Pharma has been slow in my opinion to capitalise on this. While you hear many examples of pharma acquiring smaller and more innovative biotechs, we don’t hear about them acquiring less related entities.
Certainly the traditional business mantra that one should focus on one’s area of expertise is understandable, but it is precisely the failure to recognise that pharmaceuticals are no longer just pharmacology and clinical trials but must sync with a number of other requirements and market pressures – the power of the better informed consumer being just one.
In my vision of the future I hypothetically ask, where is the iPhone equivalent in healthcare? Mac’s growing market share is primarily due to it’s seamless integration: and the iPhone connects to everything and has all the popular features the young and hip require. Look across to healthcare, and we live in a splintered world of information silo’s, professional boundaries decided by ancient guilds, technologies from a vast array of companies that are not remotely compatible. It has taken us years to agree on a basic coding system for health IT.
Certainly healthcare is slow to evolve – but this could change if we are forward thinking and comprehensive enough to develop and plan that incorporates the changing needs, new technology and likely barriers to good health in the future, worldwide. And I believe information technology will form the backbone of any blueprint.
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